Newsletter Management with Mailchimp: Review

Today we’re going to give you a brief tour of Mailchimp, which is one of the most widely used mail newsletter programs on the market today used for newsletter design and distribution.

For us, the big strength of Mailchimp offering is that it’s extremely user friendly, and very well integrated with a number of other online business tools.

Creating mails is a swish, as there’s a heap of great templates, and better yet, when you’re just starting up, it’s totally free up to 2,000 subscribers — the only caveat being that you can’t brand your messages as totally your own because mailchimp put in advertising messages.

But other than that, the feature set is extremely rich. We won’t go over all the features here but instead we’ll take some time to talk about the benefits of using Mailchimp.

For a small businesses like ours, Mailchimp is like driving the cadillac of email newsletter providers. They have multiple subscription methods so you can choose one that fits.

Managing your contacts is a breeze, as there are integrations between many contact management systems, including Google Apps and Freshbooks. Finally, there’s a pile of email templates available that makes branding your message a lot simpler process.

There are a few cons in the mailchimp system that we’ll just highlight here so that you’re getting a balanced review.

First off, one thing we’ve always thought about mailchimp is that it tries to be all things to all people, and so in that sense they do most things extremely well, but some of the features are only half-baked.

For instance, we once tried to copy all of my contacts across from Google Apps, but it didn’t copy our contact groups across — it only dumped all our contacts into the mailchimp system.

And so, all of our time spent organising my contacts in Google will only work in Mailchimp if we copy over the groups manually. It’s a small hassle but it’d be nice if that worked properly. We brought it up on the Mailchimp blog but haven’t tried this feature recently.

Also, if you’re a web designers like we are, you might want to consider Campaign Monitor instead — a big feature there is that you can white-label your newsletter service and on-sell it to your clients at a marked up price. If you’re a good designer you’ll do really well out of this process.

So, those are just some thoughts about Mailchimp, some of the pros and cons. If you just want to get started and know which newsletter system is ‘the best of the best’ Mailchimp gets the mailprogram.com recommendation.

Thanks for watching, and we’ll see you in our next review.

Check out how mailchimp compares to other email marketing software solutions

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Newsletter Management with Mailchimp: Review, 9.5 out of 10 based on 2 ratings

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About Michael Lee, MailPrograms.com Guide

Michael Lee is a professional author with a range of expertise, including technical writing, social media strategies and user-centric computing.

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